Human Rights Foundation

Flashdrives For Freedom

Kim Jong-un's propaganda machine brainwashes his citizens into believing North Korea is utopia, despite the majority living in abject poverty and hundreds of thousands suffering in torture prisons. A few years ago, a group of defectors began smuggling USB drives with media from the outside world. But they were buying these at cost. We partnered with the Human Rights Foundation to create a campaign to inspire people all over the world to donate their unused drives. The campaign is currently on a world tour, including Oslo, Seoul, London, Las Vegas, and San Francisco. We have collected more than 120,000 drives thus far.

CREDITS // ACD/CW Julio D'Alfonso CW Soham Chatterjee ACD/AD Doug Burnett


Recognition //

The One Show – Silver Pencil

D&AD Impact – Wood Pencil

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