fdff-installation.jpg

Human Rights Foundation

Flashdrives For Freedom

Kim Jong-un's propaganda machine brainwashes his citizens into believing North Korea is utopia, despite the majority living in abject poverty and hundreds of thousands suffering in torture prisons. A few years ago, a group of defectors began smuggling USB drives with media from the outside world. But they were buying these at cost. We partnered with the Human Rights Foundation to create a campaign to inspire people all over the world to donate their unused drives. The campaign is currently on a world tour, including Oslo, Seoul, London, Las Vegas, and San Francisco. We have collected more than 120,000 drives thus far.

CREDITS // CW Julio D'Alfonso, Soham Chatterjee AD Doug Burnett

 

Recognition //

D&AD Impact – Wood Pencil

Fast CompanyNew York PostMSNBCBusiness InsiderThe GuardianUSA TodayBBC