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Smartbuy Wines

(Barely) Legal

Back in 2011, an entrepreneur came to the agency with an idea in mind: to launch a new wine e-store, allowing us to build his brand from scratch. And that's what we did. His competitive advantage was the price: dealing straight with wineries allowed him to get the best deals. We came up with the tagline "Great wines at (barely) legal prices." We thought of bringing it to life as if the store was launched in the Prohibition era, and that dictated every execution in the campaign. Great learning process to think about every single aspect of a new business launch. And a rare opportunity to do so.

CREDITS // CW Julio D'Alfonso, Ana Carolina Reis AD Marcus Kawamura, Rodrigo Moraes CD Eugênio Mohallem


Recognition //

ADC NY – Silver Cube

Contagious Magazine

Brazilian Creative Club – Merits