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In this job, you’re as good as your last work. So let me go backwards:
I was part of the team that brought to life Samsung’s latest global brand film.
We made people excited about a museum filled with dead birds and rocks by putting the public at the center of their latest exhibition.
Wood Pencil at the D&AD Impact Awards.
Helped the Humans Rights Foundation raise awareness about the censorship in North Korea with an initiative that brought knowledge to citizens with the help of USB drives.
I was responsible for writing the tagline of the Samsung Galaxy S8 global launch.
Gold and Bronze Lions.
I was invited to join the Leo Burnett team in Chicago. Too good of an opportunity to pass – but I must say it did cross my mind when I found out how cold it gets during Winter.
Silver Lion at Cannes. My first. Let’s get shit faced.
Launched my second mobile app, Vivo Unlock Lessons.
Made one of the most successful films during the 2014 World Cup for TAM Airlines – and they were not even an official sponsor.
We put donated books inside basic food baskets distributed to low-income employees in Brazil.
I was selected as a Cannes Young Lion in the Film category.
Our Akatu Fake Shower app was the most downloaded in Brazil. We also got 300,000 downloads in China. Go figure.
I was hired by Leo Burnett Tailor Made, one of the hottest shops in Brazil. Had the opportunity to work with some of the nicest and most talented people I’ve ever met.
I was selected by the legend Eugênio Mohallem for an internship at his agency, Fallon Sao Paulo.
At 15 years-old, I knew what I wanted to do as a way of living: create ideas for commercials. (Remember, at that time there were only a handful of disciplines you could think of to promote a brand).
As a soccer fanatic, I was blown away by the Nike commercials featuring so many of my idols.
I always loved to write. Maybe there’s a job out there where I can make money out of it.
Associate Creative Director/CW – Leo Burnett Chicago – Dec 2015 - Present
Senior Copywriter – Y&R Sao Paulo – Aug 2013 - Nov 2014
Senior Copywriter – Leo Burnett Tailor Made – May 2011 - Jul 2013
Senior Copywriter – Mohallem/Artplan – Jul 2009 - May 2011
Copywriter – Mohallem Meirelles – Feb 2007 - Jul 2009
Copywriter – Fallon Sao Paulo – May 2006 - Feb 2007
Creative Intern – Loducca – Aug 2005 - Feb 2006
Creative Intern – Neogama/BBH – Oct 2004 - Jun 2005
Master Class in Digital Acceleration – Hyper Island – Karlskrona, Sweden – April/2011
Bachelor's Degree in Social Communications – ESPM – Sao Paulo, Brazil – July/2002 - July/2006
Comedy Writing – The Second City – Chicago, IL –August/2015 - December/2015