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Tam Airlines

Anti-Football

2014. The World Cup takes place in Brazil. TAM Airlines, a former sponsor of the Brazilian Soccer Team, was left out of the game, as another airline would fly the National team exclusively. How could TAM stand out? Our strategy: as the biggest Brazilian soccer stars play in Europe, someone would have to bring them back home. And TAM was the only Brazilian airline flying to the Old Continent. We cast three stars from the team – Paris St. Germain's Thiago Silva, Chelsea FC's David Luiz, and Real Madrid's Marcelo – to show their desperate attempt to get their flights to Brazil on time while entire countries try to thwart their plans.

CREDITS // CW Julio D'Alfonso, Roberto Kilciauskas AD Felipe Pavani, Tato Butori CD Rui Branquinho, Victor Sant'Anna, Jorge Iervolino CCO Rui Branquinho DIRECTOR Mark Zibert