Unlock Lessons

With kids developing a growing infatuation for their parents’ smartphones and tablets, Telefônica-owned telco Vivo wanted to help Brazilian families turn this mobile habit into a productive and educational one. So we created an app, Vivo Unlock Lessons, that requires kids to answer educational questions before they can unlock their parents' smartphones.

CREDITS // CW Julio D'Alfonso AD Felipe Pavani CD Rui Branquinho, Christian Mazzeo CCO Rui Branquinho


Recognition //

Cannes Lions – Silver

Cannes Lions – 2x Shortlists

The One Show – Merit

El Ojo de Iberoamerica – 2x Bronze

Brazilian Creative Club – Silver

WPPed Cream – Highly Commended

Contagious Magazine