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Galaxy S8

Unbox Your Phone

The Galaxy S8 has a lot of noteworthy features, but nothing is more eye-catching than its Infinity Display, which stretches from one end of the phone to the other. My partner and I came up with “Unbox Your Phone,” which ended up to be the tagline that launched the phone globally. The two films below set the campaign tone. Markets around the world adapted the idea, eventually also developing new executions.

CREDITS // CW Julio D'Alfonso AD Luis Carlos Marques CD Brian Siedband, Gordy Sang CCO Britt Nolan Director Andrei Juradowitch