I was one of the responsible for re-launching the Fiat Punto in Brazil back in 2012. With its reputation of having cutting-edge technology since it was first introduced to the market, Fiat Punto hasn't had significant improvements since its first edition. In times when texting and driving has become a huge reason for accidents, the agency has had the idea to create a product extension: Fiat Social Drive, a tool that reads information from the driver's social networks by using the car's audio system. We developed the launching campaign in which this unique feature was communicated, including the film below (with an additional alternative ending) and print.