Vivo, one of Brazil's largest telcos, has introduced this red-headed fellow as its main character in a TV spot back in 2012. Since then, he has featured in more than 20 commercials. My partner and I first took part in this campaign with this spot, a sequel of a spot in which the "ruivo" gets the phone number of a hot girl at the beach. Here, we see they have engaged in a relationship that doesn't seem to have a future.