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Kid Currency

DoorDash | Kid Currency

Not every kid has money to buy a gift for their mom. But they do have treasures of their own. The thing is, noodle necklaces and pebbles don’t usually work as payment. So this Mother’s Day, DoorDash changed the rules – letting kids buy flowers with “kid currency,” whatever that happened to be.

CATEGORY: Integrated

ROLE: Group Creative Director

AGENCY: Superette + GUT Los Angeles