Akatu - Fake Shower-high.gif

Akatu

Akatu | Fake Shower

An app that helps couples mask the unpleasant sounds they make in the bathroom without wasting water. Launched on National Water Day in Brazil by Akatu, a non-profit organization that aims to bring awareness to conscious consumption, the Fake Shower app quickly became a hot topic on social media. It also topped the list of the most downloaded apps in the Brazilian Itunes Store. Not only did the app prevent many people from opening the shower tap, but most importantly, it also reminded people of the importance of saving water.

CATEGORY: Mobile, Direct, Film, PR

ROLE: Writer

RECOGNITION: ADC NY – Bronze Cube
Gizmodo – App of the Day
HuffPost
AdWeek
Creativity – Editor's Pick
ABP – Silver

AGENCY: Leo Burnett Tailor Made