AT&T
AT&T | JUST OK IS NOT OK
In 2018, AT&T had just been elected the best wireless network in the country according to America’s biggest test. To celebrate this achievement, the team at BBDO LA created a new campaign, Just OK Is Not OK, that reminded people they shouldn’t settle for anything less than the best. After a successful first batch of films and digital work, the idea became the brand’s network platform. A lot of work came out of it. Below you can find my small contribution to the campaign.
Just OK Skydiving Instructor & Just OK Lifeguard
CATEGORY: Film
ROLE: ACD/Writer
AGENCY: BBDO Los Angeles
Just OK Gift Boxes
No one enjoys receiving a gift that is just OK. Based on that universal truth, AT&T prepared a way for customers to surprise and prank their loved ones during the Holiday season. In select AT&T flagship stores, customers who bought phones as gifts were invited to choose from a range of gift boxes that have the shape of undesirable gifts. Made with 100% recyclable material, the gift boxes are shells inside which customers can place their recently purchased phones to prank their gift receivers. 5,000 gift boxes were produced, and they became available on Thanksgiving to shoppers from 8 flagship stores across the country.
CATEGORY: Direct, Promo, Design
ROLE: CD/Writer
RECOGNITION: Caples Award - 1x Bronze
AGENCY: BBDO Los Angeles
Just OK Stat Cast
As one of the College Football League’s sponsors, AT&T wanted to reinforce its Best Network campaign message by reminding fans they shouldn’t settle for anything less than the best. But how do we grab sports fans’ attention when they’re too busy keeping up with their favorite team stats? By serving them contextually relevant but utterly useless stats about their team. More than 500 unique stats were created on ESPN.com. During the games, ads were updated 3 times a minute, reacting in real-time to 17 different in-game triggers.
CATEGORY: Digital, Direct, Branded Content
ROLE: CD/Writer
AGENCY: BBDO Los Angeles
Just OK Valentines
We created a series of Just OK Valentine’s Day cards with beautifully illustrated cards featuring wholly unromantic messages – all to remind people that networks, like Valentines, should never be just OK.
