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Ron Finley Project

Ron Finley Project | Plant Some Money

The Plant Some Money campaign is a national gardening initiative we created together with renowned fresh-food activist Ron Finley, known as the Gangsta Gardener. More than 20 million Americans live in food deserts with limited access to fresh produce. Many of these food deserts are in low-income communities that can't afford organic food. And with inflation peaking, for many, the only affordable option is junk food. That's why we helped them start a financial food revolution by giving them bills to plant and grow their own fresh produce. By using dollar bills as the medium, not only are we providing people with a source of fresh, healthy produce, but also teaching them about the value of money and the importance of investing in their own well-being.

CATEGORY: Design, Direct, Stunt, PR

ROLE: Creative Director

RECONIGTION: Cannes Lions – 1x Bronze Lion, 1x Shortlist
LIA - 2x Bronze

AGENCY: BBDO Los Angeles